Auto Value and Bumper to Bumper have become the national sponsors of the award-winning public television program MotorWeek. November 24, 2022, Auto Value and Bumper to Bumper premiered for the first time as the show’s sponsor.
The Auto Value and Bumper to Bumper’s sponsorship package consists of a comprehensive suite of media and engagement benefits across MotorWeek’s weekly broadcast, cable TV, and digital platforms, including the series’ popular YouTube channel.
Our sponsorship signals to our customers that their trust and reliance on Auto Value and Bumper to Bumper – to keep their vehicles running – is well placed. We couldn’t think of a more appropriate place to highlight our brands than MotorWeek.
JC Washbish, Vice President, Sales and Marketing at the Aftermarket Auto Parts Alliance
MotorWeek’s website states they are television’s longest-running and most respected automotive series. Currently in its 42nd season, content includes maintenance tips, comparison tests, industry news, and its most popular segment, Road Test reviews. Since MotorWeek debuted in 1981, car expert John Davis has been the host.
“We are honored to have such an incredible organization on board to sponsor MotorWeek. We know firsthand that Auto Value and Bumper to Bumper provide top quality auto parts and highly valued service from coast to coast. We welcome them to the series and to be in front of our audience and look forward to a long and mutually beneficial sponsor relationship.
John Davis, MotorWeek Series Creator and Senior Executive Producer
Auto Value and Bumper to Bumper are joined by Lucas Oil and TireRack.com as MotorWeek sponsors.
MotorWeek is available on PBS and MAVTV on cable/satellite and the V-me Spanish language network. Click here to find out where MotorWeek is airing in your area. Online, MotorWeek episodes can be streamed 24/7 on PBS Living, a Prime Video channel, with the latest episodes also available for free at pbs.org/motorweek. Hundreds of MotorWeek archived Road Tests and features can also be accessed at youtube.com/motorweek
