The first weekend of September is always an exciting time for Auto Value, as we once again took part in the annual Frankenmuth Auto Fest. From September 6-8, 2024, we were proud to serve as the title sponsor for the 15th consecutive year, supporting one of the Midwest’s most beloved classic car shows. This event is more than just a sponsorship for us – it’s a celebration of automotive culture, community, and our shared passion for cars.
Set against the charming backdrop of Frankenmuth, Michigan, this year’s Auto Fest featured over 2,500 classic cars, trucks, and hot rods from across the country. Visitors had the chance to admire the sleek lines and gleaming chrome of vehicles that have been restored to their former glory, showcasing the best of automotive craftsmanship.
As the title sponsor, Auto Value played a major role in helping make the event possible, and we had an exciting lineup of activities and attractions throughout the weekend. Our pop-up store, located in the heart of the action, provides access to great deals on cleaning products, chemicals, oils, and more!
Highlights of the Event
- Exclusive Giveaways: Auto Value handed out many giveaways, including branded gear and exclusive merchandise that attendees were excited to take home as a reminder of the event.
- Engaging with Customers: As always, the best part of our sponsorship was the opportunity to meet and engage with our loyal customers, many of whom have been attending Auto Fest for years. Our team enjoyed hearing their stories, learning about their cars, and sharing in their enthusiasm for the industry.
- Promoting Our Brands: We used this platform to highlight the latest developments in our products and services. From Auto Value and Bumper to Bumper to our array of automotive parts and tools, we had plenty to showcase.
Why We Sponsor Frankenmuth Auto Fest
Our longstanding commitment to Frankenmuth Auto Fest goes beyond a love of classic cars. It’s a reflection of our dedication to supporting local communities. Frankenmuth Auto Fest is the largest fundraiser for the Frankenmuth Rotary Club, Lion’s Club, American Legion, VFW, and Michigan Heroes Museum. Frankenmuth Auto Fest has raised over $1.8 million in the last 12 years.
Auto Value Pick – 1959 Chevy Impala
Each year, the Auto Value team picks their favorite vehicle to take home the Auto Value Pick Winner award. This year that winner was Roger & Rose’s 1959 Chevy Impala. Check out the highlight video below to learn more about their car and its story! This 1959 Chevly Impala will be featured on the front of our Auto Value & Bumper to Bumper Customer Ride Calendar, as well as on the Auto Fest 2025 Pin and Shirts that Auto Value creates for Auto Fest 2025.
We’ll see you next year!
42nd Annual Frankenmuth Auto Fest
September 5-7, 2025
Learn more at www.frankenmuthautofest.net.
