At Auto-Wares Group of Companies, we’re always looking for ways to give back to our valued customers and provide unique, memorable experiences that bring us closer together. Recently, we had the pleasure of hosting not one, but two incredible driving events for our customers at two of the nation’s most prestigious racetracks: M1 Concourse and Road America. These events were not just about high-speed thrills but about creating connections, learning, and enjoying the automotive passion that drives us all.
M1 Concourse DRiV-ing Experience
With its state-of-the-art 1.5-mile road course and premium facilities, the M1 Concourse in Pontiac, Michigan, offered our attendees an unparalleled experience. We welcomed 40 enthusiastic attendees to the track for a day filled with adrenaline, camaraderie, and some serious driving action.
Participants had the opportunity to get behind the wheel and put their driving skills to the test in a safe, controlled environment. Under the guidance of professional instructors, our guests honed their abilities, learning advanced techniques such as precision braking, cornering, and vehicle handling at high speeds. Beyond the driving itself, the M1 Concourse event also included an opportunity to ride along with professional drivers, lunch, time to network with industry peers and DRiV Sales Reps, and a day away from the shop!
Road America Track & Trail Experience
Just a few weeks later, we took the excitement on the road—literally—to Road America, one of North America’s premier road courses, located in Elkhart Lake, Wisconsin. With a challenging 4-mile track and stunning natural surroundings, this event offered a different but equally exhilarating atmosphere.
At this event, we had 25 attendees join us for an incredible day of off-roading with UTVs and timed karting competitions. The mix of long straightaways, elevation changes, and tight corners tested attendees’ skills, but the smiles on their faces, as they completed each lap, told the whole story.
Looking Forward to More Experiences Together
We’re already planning our next series of customer events, and we can’t wait to share more unforgettable experiences with you. Stay tuned for more driving adventures and exclusive opportunities as we continue to celebrate the automotive world together.
