Auto-Wares Attends Women in Auto Care Leadership Conference

The automotive industry, once predominantly male-dominated, is experiencing a transformative shift, thanks in part to events like the 2024 Women in Auto Care Annual Conference. Held in the picturesque city of Salt Lake City, Utah, this groundbreaking gathering not only set a new standard for empowerment but also emphasized innovation as a driving force within the industry. With the theme “Innovate and Impact,” the conference brought together a diverse array of speakers, workshops, and panels, providing attendees with a unique opportunity to gain insights and foster meaningful connections.

Diverse Perspectives:

One of the standout features of the conference was the rich diversity of perspectives represented. From industry veterans to rising stars, attendees were treated to a broad spectrum of voices, each contributing to a dynamic dialogue on the challenges and opportunities facing women in the automotive sector. The event showcased the growing influence of women across various roles, from engineering and design to marketing and leadership.

Speakers and Panelists:

The conference featured an impressive lineup of speakers and panelists. Tammy Tecklenburg, the 2023 Lifetime Achievement Award Winner and founder/CEO of dott., delivered a powerful address about overcoming challenges and being the “elephant in the room” by embracing community and discovering your tribe, recognizing your unique strengths, charting new courses, adapting to change, fostering inclusivity, and celebrating victories by championing others.  Stacey Miller, Vice President of Communications at the Auto Care Association, emphasized the importance of strategic self-praise and shared insights on mastering the art of professional bragging.

Inspirational panels explored the significance of embracing innovation for positive change within the industry. Ashlee Anders (Senior Account Manager at (un)Common Logic), Lauren McCollough (Founder and CEO of Tromml), Andrew Perkins (Lead Data Scientist at Tenneco), and Sam Russo (Practice Director, Automotive and Heavy Duty at Pivotree) demystified the world of generative AI. The panel delved into concerns surrounding AI and its impact on the automotive industry.

All speakers encouraged attendees to challenge stereotypes, break barriers, and strive for excellence in their respective fields.

Workshops and Skill-Building Sessions:

Attendees had the opportunity to participate in a variety of workshops and skill-building sessions designed to enhance their professional growth. These interactive forums covered topics such as leadership development, technological advancements in the automotive sector, and strategies for overcoming gender-related challenges. Practical skills were honed, fostering a supportive environment where women could empower one another to thrive in their careers.

A highlight was the in-depth exploration of the DISC (Dominance, Influence, Steadiness, and Conscientiousness) Personality Assessment, offering insights into distinct personality traits. The DISC assessment session, presented by Kim Kemp (Senior Human Resources Manager at AutoZone), provided invaluable information on understanding the four different DISC styles and characteristics of each. The session provided an in-depth comprehensive guide to enhancing communication skills, fostering meaningful connections, and building stronger and more effective relationships.

Networking Opportunities:

In the spirit of collaboration and community-building, the conference provided numerous networking opportunities, such as a Scholarship Gala and auction, where a ground-breaking total of $84,500 was raised. Attendees had the chance to bid on a variety of items including designer handbags, driving experiences, vacation stays, and even a “Frost Yourself” package where 10 winners could bid on a glittering bourbon-tasting experience, with a “frosty bling surprise”.


The 2024 Women in Auto Care annual conference in Salt Lake City, Utah, not only surpassed expectations but set a new standard for empowerment and innovation in the automotive industry. As women continue to play pivotal roles across various sectors within the automotive world, events like these contribute to the ongoing transformation of the industry, creating a more inclusive and forward-thinking landscape. The conference served as a powerful reminder that innovation and impact go hand in hand, driving positive change and inspiring the next generation of leaders in the automotive sector.

About Women in Auto Care:

The Women in Auto Care community is dedicated to its mission of connecting, empowering, and mentoring women within the auto care industry.

Women in Auto Care is dedicated to providing opportunities, education, and career leadership to women in the auto care industry through conferences, networking, scholarships, education, data, awards, and more.

  • Annual Leadership Conferences – Women in Auto Care conferences focus on personal and professional development, offering various educational and networking opportunities.
    • Accredited by Northwood University since 2012 – offering continuing education unit (CEU) credits
  • Scholarship Program – Women in Auto Care annually grants scholarships to deserving high school and post-secondary female students.
  • Awards – Women in Auto Care administers and sanctions awards at the Women in Auto Care awards ceremony during AAPEX in Las Vegas
  • Women of the Year awards
  • The Automotive Communication Awards
  • Mentor Program – Women in Auto Care curates mentor relationships based on individual goals, fit and experiences
  • Connection Circles – Monthly, virtual way to connect with other Women in Auto Care members
Recognizing Excellence: Auto-Wares Unveils 2023 Supplier Award Winners

Recognizing Excellence: Auto-Wares Unveils 2023 Supplier Award Winners

Auto-Wares Group of Companies has announced its 2023 Supplier Award Winners

Brooke Peckham Honored as a 2024 Women at the Wheel

Brooke Peckham Honored as a 2024 Women at the Wheel

Congratulations to Brooke Peckham, Human Resources Manager at Auto-Wares Group

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